{"id":36637,"date":"2023-04-05T09:47:35","date_gmt":"2023-04-05T09:47:35","guid":{"rendered":"https:\/\/sales-ai-agents.com\/?post_type=product&#038;p=36637"},"modified":"2023-11-14T14:16:49","modified_gmt":"2023-11-14T14:16:49","slug":"creative-brief","status":"publish","type":"product","link":"https:\/\/sales-ai-agents.com\/fr\/templates\/creative-brief\/","title":{"rendered":"Creative Brief"},"content":{"rendered":"<h2>Creative Brief Template<\/h2>\n<p>A Creative Brief Template is a questionnaire the design team sends to a client before starting their project. It collects information about the client&#8217;s company, their needs and wishes, the visual DNA of the brand, and more.<\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"b208071222_4634\" class=\"nedit-heading editable-text paragraph indent-0 allow-dragging focused-block selected-block selected-block-wrapper\">How to use:<\/h5>\n<ul id=\"b208071222_4654\" class=\"editor-list number-template-decimal-all\">\n<li id=\"b208071222_4660\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>The project&#8217;s basics<\/strong><br class=\"separator\" \/>Offer to start filling out with project and company names, delivery date and work acceptance person.<\/li>\n<li id=\"b208071222_4792\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Client Background<\/strong><br class=\"separator\" \/>This includes a brief description of the client&#8217;s business: what it produces and how it has succeeded.<br class=\"separator\" \/>There&#8217;s also a table containing links to the company&#8217;s website, accounts on social media and review sites, and other platforms that may be helpful.<br class=\"separator\" \/>Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients&#8217; lives.<\/li>\n<li id=\"b208071222_5184\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Project Overview<\/strong><br class=\"separator\" \/>Put all client wishes you can fulfill in this table.<br class=\"separator\" \/>The customer should determine the priority of proposed options with additional comments, where necessary.<\/li>\n<li id=\"b208071222_5373\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Target Audience<\/strong><br class=\"separator\" \/>Add characteristics to make your client identify their target audience for available work on the project.<\/li>\n<li id=\"b208071222_5512\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Competitors<\/strong><br class=\"separator\" \/>The client should compare their company\u2019s features and services against their competitors.<\/li>\n<li id=\"b208071222_5631\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>The data for composing a message<\/strong><br class=\"separator\" \/>For an effective campaign, the client needs to indicate the following:<br class=\"separator\" \/>the key consumer benefits from their product;<br class=\"separator\" \/>the essence of the sales offer for design creatives;<br class=\"separator\" \/>the main company&#8217;s slogans;<br class=\"separator\" \/>the tone of voice of their business.<\/li>\n<li id=\"b208071222_5903\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Distribution<\/strong><br class=\"separator\" \/>Make a list of all the distribution channels you can make creatives for (Facebook, billboards, etc.) and ask the client to check those they will use.<\/li>\n<li id=\"b208071222_6075\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Mandatory inclusions<\/strong><br class=\"separator\" \/>Your client can add any items they want to see in the creatives: logo, corporate color, ready-made slogans, etc.<\/li>\n<li id=\"b208071222_6213\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Deliverables<\/strong><br class=\"separator\" \/>Your client should summarize all the creative formats expected from your team.<\/li>\n<li id=\"b208071222_6315\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Call to Action<\/strong><br class=\"separator\" \/>Establish a work plan: list tasks, set deadlines and identify responsible persons whom the client can contact at each stage.<\/li>\n<li id=\"b208071222_6514\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>More<\/strong><br class=\"separator\" \/>Leave the client space for any questions and clarifications.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Design creatives need no text briefs! Use the Nimbus Template to add images, references, Figma drafts, and more.<\/p>\n","protected":false},"featured_media":36638,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[70,106],"product_tag":[],"class_list":{"0":"post-36637","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-designer","7":"product_cat-marketing-clients","8":"collections-client","10":"first","11":"instock","12":"shipping-taxable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creative Brief Template - Sales AI Agents<\/title>\n<meta name=\"description\" content=\"The Nimbus Template goes beyond just text, inspiring your creativity. 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