{"id":36679,"date":"2023-04-05T12:21:53","date_gmt":"2023-04-05T12:21:53","guid":{"rendered":"https:\/\/sales-ai-agents.com\/?post_type=product&#038;p=36679"},"modified":"2023-11-14T14:09:09","modified_gmt":"2023-11-14T14:09:09","slug":"marketing-brief","status":"publish","type":"product","link":"https:\/\/sales-ai-agents.com\/fr\/templates\/marketing-brief\/","title":{"rendered":"Marketing Brief"},"content":{"rendered":"<h2>Marketing Brief Template<\/h2>\n<p>The Marketing Brief Template is a form the client fills in with their wishes about a marketing campaign. They describe their product, how they see the campaign visually and textually, the promotion tools they want to use, and the goals they hope to accomplish.<\/p>\n<p>&nbsp;<\/p>\n<h5 id=\"b208071222_9984\" class=\"nedit-heading editable-text paragraph indent-0 allow-dragging focused-block selected-block selected-block-wrapper\">How to use:<\/h5>\n<ul id=\"b208071222_10004\" class=\"editor-list number-template-decimal-all\">\n<li id=\"b208071222_10010\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>The project&#8217;s basics<\/strong><br class=\"separator\" \/>Offer to start filling out with project and company names, delivery date and work acceptance person.<\/li>\n<li id=\"b208071222_10142\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Client Background<\/strong><br class=\"separator\" \/>This includes a brief description of the client&#8217;s business: what it produces and how it has succeeded.<br class=\"separator\" \/>There&#8217;s also a table containing links to the company&#8217;s website, accounts on social media and review sites, and other platforms that may be helpful.<br class=\"separator\" \/>Next, the client should fill in the Mission and Values fields to get a better idea of the project goal: why their company exists and how it hopes to improve clients&#8217; lives.<\/li>\n<li id=\"b208071222_10550\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Project Overview<\/strong><br class=\"separator\" \/>Put all client wishes you can fulfill in this table.<br class=\"separator\" \/>The customer should determine the priority of proposed options with additional comments, where necessary.<\/li>\n<li id=\"b208071222_10739\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Signals and Measures<\/strong><br class=\"separator\" \/>In the table pillars, ask the client to record the marketing campaign goals.<br class=\"separator\" \/>The 1st row should include a sign that, in the client&#8217;s opinion, indicates goal progress.<br class=\"separator\" \/>In the 2nd row, your client identifies the exact metrics to evaluate the work quality.<br class=\"separator\" \/>The 3rd row should state why the client has formulated these goals for the campaign.<\/li>\n<li id=\"b208071222_11183\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Purpose of the Project<\/strong><br class=\"separator\" \/>The client indicates how this company should help and benefit their audience.<\/li>\n<li id=\"b208071222_11295\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Revenue Goal<\/strong><br class=\"separator\" \/>Ask the client to determine the profit increase they would like to achieve from the campaign.<\/li>\n<li id=\"b208071222_11457\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Target Audience<\/strong><br class=\"separator\" \/>Add characteristics to make your client identify their target audience for available work on the project.<\/li>\n<li id=\"b208071222_11596\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Competitors<\/strong><br class=\"separator\" \/>The client must compare their company\u2019s features and services against their competitors.<\/li>\n<li id=\"b208071222_11750\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>The data for composing a message<\/strong><br class=\"separator\" \/>For an effective campaign, the client needs to indicate the following:<br class=\"separator\" \/>the key consumer benefits from their product;<br class=\"separator\" \/>the main company&#8217;s slogans.<\/li>\n<li id=\"b208071222_11924\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Marketing Strategy<\/strong><br class=\"separator\" \/>Offer to the Market: the client describes the sales offer for the marketing campaign.<br class=\"separator\" \/>Marketing Channels: make a list of all the distribution channels you can use (Facebook, billboards, etc.) and ask the client to mark those they like.<\/li>\n<li id=\"b208071222_12189\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Responsible Parties<\/strong><br class=\"separator\" \/>Before submitting a brief, mention the team members responsible for different work areas, including their contact email.<\/li>\n<li id=\"b208071222_12333\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>Call to Action<\/strong><br class=\"separator\" \/>Establish a work plan: list tasks, set deadlines and identify responsible persons the client can contact at each stage.<\/li>\n<li id=\"b208071222_12532\" class=\"list-item-bullet editable-text list-item indent-0 selected-block selected-block-wrapper\"><strong>More<\/strong><br class=\"separator\" \/>Leave the client space for any questions and clarifications.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Make sure you don&#8217;t miss any details in something as complex as a marketing campaign! Find everything you need for your work in one place.<\/p>\n","protected":false},"featured_media":36769,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false},"product_brand":[],"product_cat":[73,106],"product_tag":[],"class_list":{"0":"post-36679","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-marketing","7":"product_cat-marketing-clients","8":"collections-client","10":"first","11":"instock","12":"shipping-taxable","13":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Brief Template- Sales AI Agents<\/title>\n<meta name=\"description\" content=\"Could all marketing team members learn all the client&#039;s wishes in one document? 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